Solutions February 6, 2020

Don't spend $300k+
on a full-time
head of marketing

Don't spend $300k+ on a full-time head of marketing

Professional Marketing Leadership For
B2B Software & Tech Industrial Manufacturing

It's tough trying to do everything on your own. Let me help take the burden of marketing off your shoulders.

A fractional CMO is a great resource for organizations that want to get the most out of their marketing efforts. As the head of marketing, a Fractional CMO is responsible for developing and executing marketing strategy, managing stakeholders, and leading the marketing team. In addition, a Fractional CMO is often able to provide insights and perspective on the latest trends and technologies in marketing–– something that can be invaluable for organizations that want to stay ahead of the curve.

Get more out of your marketing budget.
Get help from a Certified Fractional CMO.

You know that marketing is important, but it’s also one of the most difficult areas to manage.
You don’t have time to learn all the latest techniques and strategies, and you can’t afford to hire a full-time CMO.

If you’re looking for someone to help take your marketing efforts to the next level, a Fractional CMO may be exactly what you need.
With their deep understanding of marketing strategy and execution, as well as their ability to effectively manage teams and projects.

Fractional CMO’s typically offer the following services:

Marketing & Growth Strategy

Examine the client's present marketing infrastructure, establish a complete marketing strategy, then gather, lead, and direct the required resources to implement the plan

Branding & Messaging

Provide strategic marketing leadership and art direction to ensure marketing deliverables match the organization's image and critical market positioning

Marketing Campaign Development & Budgeting

Review ongoing campaigns to ensure correct measures are in place and propose improvements to marketing expenditure, channels, and mix.

Managing Marketing Staff
& Output

Help evaluate current staff capabilities and provide training if needed while also helping you in your hiring process, including staff and vendors

KPI Development and Oversight

Fractional CMO: A c-suite marketing strategist who helps firms reach their objectives and KPIs

Marketing Tech &

Assess current marketing and sales systems and install new sales, marketing, lead management, advertising, PR, automation, and other systems

The Fractional CMO Process

As a means of helping customers create a dependable marketing machine, I provide assistance in five critical areas.

Marketing Audit
I help you plan and manage your entire marketing budget.
Enjoy greater clarity and peace of mind.

Many companies struggle with how to allocate their marketing budget in an effective way. A fractional CMO can help companies plan their marketing budget and make the most of their resources. I take into account a company’s goals, target market, and competitors when developing a marketing budget. I also consider the most effective channels for reaching the target market and the most efficient way to use the budget to achieve the desired results. In addition, I provide guidance on how to track and measure the success of marketing campaigns. As a result, companies that work with a fractional CMO can enjoy greater clarity and peace of mind when it comes to their marketing budget.

Marketing is a journey of consistent evolution.
It's essential to be always on the lookout for new marketing opportunities.

Based on the initial assessment, I will analyze the opportunities that exist and build a marketing roadmap. I will identify quick wins to help scale in the short-term and build your marketing roadmap, including mapping out existing marketing inventory/projects, the under-utilized marketing collateral, buyer personas to support demand generation and growth activities, and find out the secret skill sets you already have on your team.

I develop marketing KPIs and projections based on business objectives.
Forecast marketing spend and KPIs to achieve sales goals.

I will help you develop an appropriate marketing plan and budget, helping you recognize how much money you’ll need to spend on marketing to meet your goals. I will help you forecast the right marketing budget, as well as the timing and strategic details of needed sales projections. 

Budget & Planning
Transform your ideas into a manageable budget.
Get help effectively managing your
marketing budget.

A fractional CMO can help companies plan their marketing budget in a variety of ways. First, they can assess the company’s current marketing spend and make recommendations on how to optimize it. They can also help create a marketing budget that is aligned with the company’s overall business goals. In addition, a fractional CMO can provide insight into the most effective ways to allocate marketing resources across different channels. As a result, companies that work with a fractional CMO can develop a more strategic and efficient approach to marketing spend.

Benefit from ongoing oversight of
marketing initiatives.
Gain experienced, strategic marketing leadership.

A fractional CMO provides high-level oversight of an organization’s marketing execution and management. The CMO works with the CEO and other members of the executive team to develop and implement marketing strategies that align with the company’s overall business objectives. In addition, the CMO is responsible for managing the marketing budget, developing and executing marketing plans, and overseeing all aspects of the organization’s marketing activities. By working with a fractional CMO, organizations can benefit from having a highly experienced and knowledgeable marketing executive on their team who can provide guidance and support in developing and executing effective marketing strategies.

11 marketing kpis every CEO needs to know

eBook Download

11 KPIs To Successfully Track your Marketing Success

The importance of a short-term and long-term marketing
plan and the KPIs every CEO needs to know.

I help you build your brand and design a digital experience that engage the right customers. premium customers. superior customers.

If you’re like most entrepreneurs, you’re always looking for ways to grow your business. But sometimes, it can be tough to know where to start. That’s where a Fractional CMO comes in. Just like any Chief Marketing Officer, a Fractional CMO is responsible for all aspects of marketing in an organization. But unlike a full-time CMO, a Fractional CMO works on a part-time or project basis––meaning they can help you get the most out of your marketing budget.

When it comes to marketing, there’s no one-size-fits-all approach. That’s why a Fractional CMO will work with you to create a custom plan that fits your unique

Fractional CMO
Get the help you need with fractional CMO services.

Stop stressing about marketing. Get in touch today.